This Black Friday TV deal at Costco is incredibly good – but there's a catch

There are plenty of good 4K TVs these days, but this latest Black Friday TV deal definitely makes a strong argument for buying this one in particular. UK retailer Costco is now selling a 55-inch Sony XH81 4K TV for just £539.98, for a massive £410 discount unmatched by the likes of Currys or John Lewis.

Originally retailing for £949, the 55-inch XH81 is generally now selling for £699 at most retailers, meaning it's quite the steal wherever you get it – but the biggest saving is undoubtedly at Costco.

There's a catch, however. To shop at Costco you need to be a paid member, and be a current or retired employee of one of a select group of professions, such as finance, local government, education, police or fire rescue, armed forces, health services, law, architecture, and similar. It's a wide spread, but it's worth checking the whole list before you try to sign up.

The cheapest option is a £15 annual subscription, which provides access to online shopping and free technical support, though not other perks such as in-store purchases or warehouse returns – something you may want for an impulse Black Friday buy. If you opt for a £33.60 per year subscription, you'll get the rest of these added benefits – and still net quite the saving on this Sony 4K TV.

If you can't or don't want to sign up, we've added in a similar (if not quite as tempting) discount at Currys below too.

Not in the UK? Scroll down for the best 4K TV deals in your region. 

Sony 55-inch XH81 4K TV: £949.99 £539.98 at Costco
Save £410 on this mid-spec Sony TV, featuring an X1 processor, Dolby Vision, HLG, and the Android TV OS. It is an edge-lit set, so don't expect the consistent brightness of the XH90, though. Costco does require you to be a paying subscriber to its membership program, too.View Deal

Sony 55-inch XH81 4K TV: £949.99 £699.99 at Currys
Save £300 on this mid-spec Sony TV, featuring an X1 processor, Dolby Vision, HLG, and the Android TV OS. It is an edge-lit set, so don't expect the consistent brightness of the XH90, though. Currys features a smaller, but still sizeable discount if you're not keen to sign up to Costco's membership program.View Deal

The Sony XH81 is a new 2020 Sony TV, featuring a capable X1 processor and 4K HDR picture – albeit with edge lighting rather than the full array local dimming enjoyed by higher-end Sony sets.

We did review the Sony XH90 4K TV earlier this year, giving it five stars for its "dynamic, convincing 4K HDR", "impressive upscaling", and "full-bodied sound". While you won't quite be getting that level of performance – or the recent HDMI 2.1 upgrade Sony bestowed on the XH90 – it's still a solid mid-spec choice for your home.

More 4K TV deals

Looking for more 4K TV deals? You'll find all the lowest prices from around the web right here, with offers available in your region.

TechRadar is rounding up all the top deals in the run up to the Black Friday sales period, and we’ve put all the best Black Friday 2020 deals in an easy-to-navigate article to help you find the bargains you’re looking for.

source https://www.techradar.com/news/this-black-friday-tv-deal-at-costco-is-incredibly-good-but-theres-a-catch/